Privacy Policy


We care about your privacy and respect the personal data you provide us with in order to offer you a high quality experience with VILHELM LANAI. Therefore it is important for us to protect this data and to be transparent with the information we use to offer you our best service. We use cookies for to personalize and facilitate your shopping experience and to measure and analyze how customers use our online services.

 What personal data do we collect and why?

We collect personal data from you when you contact us for customer service, place an order, sign up for our newsletter or browse . The data we collect depends on what information you provide us with, but the reason we handle your personal data is to provide you with a good experience with us and to deliver what you have ordered. When you place an order, for example, we will need certain information to process your payment and deliver the items you have purchased. We act according to the current legislation in the EU regarding personal data, which aims to protect you as an individual. We use data that is necessary for us to answer your customer service inquiries, deliver an order you have placed, send you our newsletter you have signed up to and to provide you with a personalized shopping experience with us. We therefore do collect data regarding your shopping habits with us in order to personalize your experience. We focus primarily at providing you with clothes you like and therefore we use third party suppliers of external services, which we might share your personal data with in order to facilitate your visit with us. They process your data under our instructions. All our third party suppliers are chosen with care for their reliability, security and expert knowledge within their field of expertise. 

How long do we keep your data?

We will not retain your personal data for longer than is necessary to fulfil the purposes for which you provided that personal data, unless the law permits or requires that we retain it for longer. The retention period varies depending on the purpose of the processing. 

What are your rights regarding your personal data?

You can at any time contact us to see what kind of personal data we are processing regarding you and ask us to update or remove the data you have provided us with.

If your question is not answered in the text above, don’t hesitate to contact our customer service at any time and we will assist you.